Bond Ring™ – PRIVACY POLICY

Last Updated: March 28,2025

Bond Ring™ (collectively “Bond Ring™,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This document explains how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from our website (the “Site”), use our mobile or desktop application (the “App”), and/or use our smart ring and related products (collectively, the “Services”). By using our Services, you agree to the collection and use of your information in accordance with this Privacy Policy and our Terms & Conditions.

1. SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies to all information collected through our Services, as well as any related email, text, and other electronic communications you have with us. It does not apply to information collected by third parties, including websites or applications that may link to or be accessible from our Services.

2. INFORMATION WE COLLECT

We collect various types of information about you depending on how you use our Services. This may include:

1. Personal Information You Provide

• Account Registration Details: Name, email address, password, shipping and billing addresses, phone number, payment information (when you create an account or place an order).

• Communications: Information you provide in emails, forms, support tickets, surveys, or phone calls.

• Optional Profile Information: You may choose to provide additional information (e.g., demographic data, preferences, or product feedback).

2. Device and Usage Information

• Log Data: IP addresses, browser type, operating system, the pages or features of the Services you viewed, the time and date of your visit, the time spent on those pages or features, and other diagnostic data.

• Mobile or Desktop App Usage: App version, App usage data, device identifiers, crash logs, and diagnostic information.

• Product Usage Information: If you use our smart ring and associated App, we may collect non-medical activity data such as steps, sleep duration, battery status, and other usage metrics. We do not intend to collect sensitive health or medical data.

3. Location Information

• We may collect approximate location information if enabled through your device settings, for purposes such as language preferences or shipping estimates.

4. Cookies and Similar Technologies

• We use cookies, web beacons, and similar tracking technologies to collect information about your interactions with our Site and App. See Section 7 for more details.

3. HOW WE USE YOUR INFORMATION

We may use the information we collect for various purposes, including to:

1. Provide and Maintain the Services: Process orders, deliver Products, manage accounts, provide customer support, and improve Site/App functionality.

2. Personalize User Experience: Customize content, recommendations, and marketing to your interests and preferences.

3. Communicate With You: Send administrative or account-related communications (e.g., confirmations, billing, technical notices).

4. Marketing and Promotions: Send promotional messages, newsletters, or special offers. You can opt out of marketing communications at any time.

5. Analytics and Performance: Monitor and analyze usage trends, performance, and user behavior to improve the Services.

6. Legal Compliance: Comply with legal obligations, respond to lawful requests, prevent fraud or illegal activities, and protect our rights and interests.

4. LEGAL BASES FOR PROCESSING (GDPR COMPLIANCE)

If you are located in the European Economic Area (EEA) or the United Kingdom, our legal bases for collecting and using your personal data include:

• Performance of a Contract: We need your data to deliver the Products or Services you request.

• Consent: You have given consent (e.g., marketing communications).

• Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our Services, except where these are overridden by your data protection rights.

• Legal Obligations: Compliance with a legal obligation or for the establishment, exercise, or defense of legal claims.

5. HOW WE SHARE OR DISCLOSE YOUR INFORMATION

We do not sell your personal information. However, we may share or disclose information in the following situations:

1. Service Providers: We share information with third-party vendors who help us operate, maintain, or improve our Services (e.g., payment processors, shipping couriers, analytics providers, hosting providers).

2. Legal Requirements: We may disclose personal information if required to do so by law or in response to valid requests by public authorities (e.g., court order, government agency).

3. Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

4. Protection of Bond Ring™ and Others: We may disclose information to protect the rights, property, or safety of the Bond Ring™, our customers, or others when we believe it is appropriate or required by law.

6. DATA RETENTION

We retain your personal information only as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. Once we no longer need your information for its intended purpose, we will securely delete or anonymize it.

7. COOKIES AND OTHER TRACKING TECHNOLOGIES

Cookies are small text files placed on your device to help us analyze how you use the Site or App and to enhance your experience. We may use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted).

• Why We Use Cookies:

• To remember your preferences (e.g., language settings)

• To analyze Site/App traffic and user interactions

• To enable certain features and functionality

• To serve relevant ads or marketing messages

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features or functionality of our Services.

8. SECURITY MEASURES

We implement commercially reasonable security measures to protect your personal information. This includes administrative, technical, and physical safeguards designed to guard against unauthorized access, misuse, or disclosure. However, no data transmission over the internet or method of electronic storage can be guaranteed 100% secure. We encourage you to take appropriate steps to secure your own devices and login credentials.

9. CHILDREN’S PRIVACY

Our Products and Services are not intended for use by children. We do not knowingly collect personal information from children under the age of 13 (or other age as required by local law) without parental consent. If you believe we have inadvertently collected such information, please contact us immediately, and we will promptly delete it.

10. INTERNATIONAL DATA TRANSFERS

Depending on your location, your personal information may be transferred to—and processed in—countries other than your own, including the United States. We will ensure that transfers of personal information to a third country or an international organization are subject to appropriate safeguards as described under applicable data protection laws.

11. YOUR RIGHTS AND CHOICES

Depending on your jurisdiction, you may have certain rights regarding your personal information, such as:

• Access: Request a copy of the personal data we hold about you.

• Rectification: Request corrections to inaccurate or incomplete data.

• Erasure: Request deletion of your personal data under certain circumstances.

• Restriction: Request to limit how we use your data in certain cases.

• Data Portability: Receive your data in a structured, commonly used, machine-readable format.

• Objection: Object to certain processing of your data, including direct marketing.

• Withdraw Consent: Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise these rights, please contact us using the details in Section 14. We will respond to your request in accordance with applicable laws. We may ask you to verify your identity before responding.

12. “DO NOT TRACK” SIGNALS

Some web browsers may transmit “Do Not Track” (DNT) signals to the websites you visit. Because there is no generally accepted industry standard for DNT, we do not respond to such signals. You can still opt out of certain targeted advertising as described in this Privacy Policy.

13. THIRD-PARTY LINKS

Our Site or App may contain links to third-party websites or services that we do not control. We are not responsible for the privacy practices of those third parties. We recommend reviewing the privacy policies of any third-party sites or services before providing any information.

14. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time. If we make material changes, we will notify you by updating the “Last Updated” date at the top of this page. Your continued use of the Services after any such modifications constitute your acknowledgment of these changes and your agreement to be bound by the revised Privacy Policy.

15. CONTACT US

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at Support@bondring.com

By using our Site, App, or Products, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms.